Gulf Oil Going Digital With GoGo Cast Deal

Gulf Oil LP is bringing new digital signage to more than 2,500 convenience stores now that it has inked a deal with GoGo Cast.

As part of the agreement, GoGo Cast will install select digital sign and advertising solutions, including GoGo Cast's Go-Screens, in c-stores beginning this month. Gulf Oil will use GoGo Cast's exclusive customer and location data to create streaming content that is tailored for its locations. As a result, Gulf Oil dealers will be able to reach in-store customers by delivering practical and effective messages to help influence buying decisions at the point of purchase, the company said.

"As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting-edge products that contribute to the success of our dealers' business," stated Ron Sabia, Gulf Oil president and COO. "We believe GoGo Cast's product can enhance our customers' shopping experience while building greater customer loyalty for our dealers."

In addition, vendors will have the opportunity to highlight key selling points, complementing traditional POP advertising. Gulf locations are expected to see an increase in sales for products advertised on the screens at the selected retail locations where they are installed.

"We are thrilled to partner with Gulf Oil and bring the latest technology for consumer engagement to the iconic Gulf brand," said David Paolo, president and CEO of GoGo Cast. "With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of 'on-the-go' qualified buyers."

Get connected.

How many times have you been told that it's not what you know, but who you know?  Thanks to the emergence of professional networking sites like LinkedIn.com, job seekers no longer have to rely on the old standby of exchanging business cards with strangers. 

LinkedIn is composed of millions of industry professionals and allows you to connect with people you know and the people they know to build your network.

The more connections you have, the more opportunities you have. However, I would caution you to connect with people you know and trust or have a business relationship with, no need to go crazy and connect with everyone.  You should also take a few minutes to search LinkedIn and I'm sure you'll find lots of contacts from your current and prior employers, clients, vendors, and schools. All those contacts have the potential to help you grow your career or find a new job.

Ready to start your LinkedIn network? Start with me and I will share Cumberland Farms and Gulf Oil job opportunities with you as they become available !

Oil Market Never More Bearish: Gulf Oil CEO

Gulf Joins Fuel Savings Network

Following a month-long test, Gulf Oil L.P. announced this week that it will offer consumers the ability to lower their price of gas through a powerful new retail partner program known as Override. All consumers have to do to earn gas savings is shop at such retailers as Shaw's Supermarkets or Dunkin' Donuts.

Shoppers who make a minimum purchase of $50 worth of groceries with their Shaw's Rewards Card earn an immediate 10 cents off a gallon of gas up to 20 gallons at a participating Gulf Oil location. Dunkin' Donuts customers who purchase at least $20, which can be accumulated over multiple visits, with a Dunkin' Rewards Card, earn 5 cents off each gallon of gas at Gulf. Those savings can then be redeemed immediately at participating Gulf locations throughout New England.

Either partner card can be swiped right at the gas pump to earn the savings.

"Gulf Oil is always on the hunt for creative, unique programs that help the driving public," said Gulf Oil president and COO Ron Sabia. "The ability to extend a savings program to consumers is a fundamental part of our strategy to grow as the leading downstream energy distribution company. The key attributes of Override are its link to strong retail partners, our extensive network of Gulf locations and the immediate roll back of pump prices."

The gas savings program with Gulf is being piloted at eight locations in the Worcester and Gloucester, Mass., markets, and will expand to hundreds of locations throughout New England on Friday, March 27. According to Gulf chief marketing officer Rick Dery, "The response to the program from our Gulf-branded distributors and dealers has been outstanding."

You can read the rest of the article here

Cumberland Farms and Gulf: A marriage of convenience

When Joe Petrowski got the opportunity to serve as Gulf Oil’s president and CEO in 2005, he jumped at the chance. Not only was he fascinated by the energy industry, but the job allowed him to return to his native Boston area.
Petrowski grew up in Brockton and attended Harvard, where he wrote his thesis on the gasoline business. After graduation, he went to work in the energy industry.
In 2005, he came to Gulf, a wholesale petroleum distributor then headquartered in Chelsea. Since October, he has been CEO of Gulf Oil and Cumberland Farms (Gulf is a subsidiary of Cumberland). Ron Sabia is now the president and COO of Gulf, and Ari Haseotes is the president of Cumberland Farms.
Like Petrowski, 54, Cumberland Farms has local roots. It was started as a farm in Cumberland, R.I. With 600 stores from Maine to Delaware, and as far west as Pennsylvania, it is now the seventh largest convenience store operator in the U.S. There are about 2,500 Gulf stations in that same area.
In May, Cumberland Farms will move out of its Canton headquarters and Gulf will move out of its Newton offices. The two companies’ 400 corporate employees will be housed in the same office in Framingham.
Read the entire article by Julie Onufrak here

Gulf Oil Unveils E85 Fueling Station

Last week Gulf Oil, LP opened its first e85 fueling station in New England to service commuters with Flex Fuel Vehicles (FFVs).

According to Gulf Oil officials the station is an important milestone to expand Massachusetts and New England's fuel resources, providing greater access to affordable and environmentally friendly alternative fuels. There are more than 75,000 FFVs registered in the Commonwealth of Massachusetts, about 4,000 of which are located within a 5-mile radius of the new Gulf Oil e85 fueling station, located at 100 Service Road at Logan Airport.

According to the National Ethanol Vehicle Coalition, there are more than 1,800 E85 ethanol fueling stations in the U.S. E85 is also more affordable and environmentally friendly than conventional gasoline. For instance, drivers who filled up with e85 in August paid on average 68 cents a gallon less than their counterparts who used conventional gasoline. In addition, e85 reduces ozone-forming pollution by 20 percent, green house gases by 30 percent, according to the Argonne National Laboratory.

Gulf Oil CEO Joseph Petrowski said the opening is the result of two strong partnerships that seek to bring alternative fuels to the state. The first is between Gulf Oil and the station's operator Energy North and its President Ken Black who is committed to broaden its fuel options from traditional petroleum to a more varied and secure domestic source of bio fuel. The second partnership is between the public and private sectors including the federal Energy Department and Massachusetts Representation Bill Delahunt, Governor Deval Patrick, and state Energy Secretary Ian Bowles.