Gulf Joins Fuel Savings Network

Following a month-long test, Gulf Oil L.P. announced this week that it will offer consumers the ability to lower their price of gas through a powerful new retail partner program known as Override. All consumers have to do to earn gas savings is shop at such retailers as Shaw's Supermarkets or Dunkin' Donuts.

Shoppers who make a minimum purchase of $50 worth of groceries with their Shaw's Rewards Card earn an immediate 10 cents off a gallon of gas up to 20 gallons at a participating Gulf Oil location. Dunkin' Donuts customers who purchase at least $20, which can be accumulated over multiple visits, with a Dunkin' Rewards Card, earn 5 cents off each gallon of gas at Gulf. Those savings can then be redeemed immediately at participating Gulf locations throughout New England.

Either partner card can be swiped right at the gas pump to earn the savings.

"Gulf Oil is always on the hunt for creative, unique programs that help the driving public," said Gulf Oil president and COO Ron Sabia. "The ability to extend a savings program to consumers is a fundamental part of our strategy to grow as the leading downstream energy distribution company. The key attributes of Override are its link to strong retail partners, our extensive network of Gulf locations and the immediate roll back of pump prices."

The gas savings program with Gulf is being piloted at eight locations in the Worcester and Gloucester, Mass., markets, and will expand to hundreds of locations throughout New England on Friday, March 27. According to Gulf chief marketing officer Rick Dery, "The response to the program from our Gulf-branded distributors and dealers has been outstanding."
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