Gulf Oil Going Digital With GoGo Cast Deal

Gulf Oil LP is bringing new digital signage to more than 2,500 convenience stores now that it has inked a deal with GoGo Cast.

As part of the agreement, GoGo Cast will install select digital sign and advertising solutions, including GoGo Cast's Go-Screens, in c-stores beginning this month. Gulf Oil will use GoGo Cast's exclusive customer and location data to create streaming content that is tailored for its locations. As a result, Gulf Oil dealers will be able to reach in-store customers by delivering practical and effective messages to help influence buying decisions at the point of purchase, the company said.

"As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting-edge products that contribute to the success of our dealers' business," stated Ron Sabia, Gulf Oil president and COO. "We believe GoGo Cast's product can enhance our customers' shopping experience while building greater customer loyalty for our dealers."

In addition, vendors will have the opportunity to highlight key selling points, complementing traditional POP advertising. Gulf locations are expected to see an increase in sales for products advertised on the screens at the selected retail locations where they are installed.

"We are thrilled to partner with Gulf Oil and bring the latest technology for consumer engagement to the iconic Gulf brand," said David Paolo, president and CEO of GoGo Cast. "With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of 'on-the-go' qualified buyers."

Cumberland Farms, Maverik and Wilson Fuel Among PDI Award Winners

Cumberland Farms, Maverik and Wilson Fuel were among the first-place winners of the inaugural Doing Business Electronically awards handed out by PDI at the Grand Hyatt hotel here yesterday.

Cumberland Farms was awarded for forms usage, Maverik for SSRS report creation and Wilson Fuel for integration and environmental stewardship during the award ceremonies. They were among 16 companies PDI honored for using its PDI/Enterprise product "for creative practices that saved their businesses time and money, improved decision making and reduced paper processes."

"The goal of PDI/Enterprise is to help companies reduce their workload and increase productivity by doing business doing business electronically," said Austin Skaggs, community manager for PDI. "It's been amazing to see some of the ways our customers have accomplished this, and these awards are a testament to their efforts. Form automated imports to integration with third-party products, PDI customers are using the tools available through PDI/Enterprise to think outside the box and streamline their business procedures in really impressive ways. The end result is that companies are working more efficiently by having PDI/Enterprise take on more and more of the day-to-day activities."

First, second and third place companies for each award category received an Apple iPad and a commemorative plaque. "We are extremely pleased to be honored by PDI, a company with an unwavering commitment to helping its customers succeed," said Catherine Baker of Wilson Fuel. "Our organization always looks for opportunities to provide consistently superior solutions for our customers and suppliers, while emphasizing the importance of environmental awareness.

PDI is a software, hardware and professional services provider to convenience retailers and wholesale petroleum marketers.