Cumberland Farms Launches Pediatric Care Campaign

New corporate giving initiative allows convenience store retailer to raise funds for hospitals helping to heal children.

Cumberland Farms launched a Pediatric Care Campaign today, where the convenience store retailer will work with communities to raise much needed funds for hospitals that provide medical care to children.

During this initiative, Cumberland Farms will donate five cents per cup from its coffee and Chill Zone beverage sales to benefit pediatric care programs at five hospitals across New England and upstate New York.

The program will kick off on February 2 with a four-week long fundraiser at Cumberland Farms stores in New Hampshire and Vermont to benefit Children’s Hospital at Dartmouth Hitchcock, best known as CHaD, a family-centered children's hospital. CHaD provides the highest level of care to all children of their region, regardless of a family’s ability to pay.

The Cumberland Farms Pediatric Care Campaign continues in March, when it moves to stores in Maine to raise funds that benefit the programs at Barbara Bush Children’s Hospital in Portland. The campaign resumes in May, when the retailer will raise funds at its stores in Eastern Massachusetts and Rhode Island to benefit Children’s Hospital Boston. In June, Cumberland Farms will have stores across Southwestern Massachusetts and Connecticut raise monies for Connecticut Children’s Medical Center. The campaign concludes in July as stores across upstate New York and Western Massachusetts contribute to the Children’s Hospital at Albany Medical Center. Over the course of the fundraiser, stores will announce the total amount of money raised on a weekly basis. All New England stores will be participating, and a listing of specific stores can be found at cumberlandfarms.com/FindaStore.

“All of us at Cumberland Farms recognize that young people are a precious gift and our future. We have an opportunity to reach thousands of young people in the communities we serve. We hope that our contribution, along with the help of our customers, will make a difference in their lives,” Cumberland Farms Retail President Ari Haseotes said.

Since formalizing its corporate giving program five years ago, Cumberland Farms has donated millions of dollars in cash and products to causes that benefit thousands of young people, through scholarship, direct-to-school programs, hunger relief, and local fundraising.