Gulf Oil Acquires Brand Rights for Entire U.S.
FRAMINGHAM, Mass. -- Gulf Oil, L.P., a wholly owned subsidiary of Cumberland Farms Inc., today announced its intentions to execute a significant geographic brand expansion. Effective January 12, Gulf Oil LP acquired all rights, title and interest to the Gulf brand in the United States.
For the last 20 years, Gulf-branded gasoline in the continental United States has only been available in an 11-state region in the Northeast through a licensing agreement between Gulf Oil's parent company and Chevron USA Inc.
Gulf Oil now controls the right to market the brand throughout the United States and its territories. This acquisition enables Gulf Oil to expand its use of the Gulf brand throughout the United States for the first time since it first acquired certain rights to the brand in 1986.
Gulf Oil, based in Framingham, Mass., is one of the Northeast's largest wholesalers of refined petroleum products. Gulf Oil distributes motor fuels through a network of more than 2,000 branded gasoline retail centers, 12 proprietary oil terminals and a network of more than 50 other supply terminals. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its Gulf Oil terminal network. Through its unbranded subsidiary, Great Island Energy, Gulf Oil L.P. also supplies petroleum products as well as risk management and financial services to industrial, commercial, and independent retail firms.