CUMBERLAND FARMS PUTS A FRESH FACE ONLINE WITH A NEW WEBSITE

(Framingham, MA –October 21, 2009) - Extending the refreshed brand image that customers are beginning to experience at its convenience stores, Cumberland Farms is sharing its retail story and vision with a new website www.CumberlandFarms.com

Visitors to www.CumberlandFarms.com will see photos of the newest store design as it continues to roll out across the Northeast and Florida. The site features information about the company’s popular, fresh new products, from the custom-made Farmhouse Blend Coffee to the latest ChillZone cold beverage flavors. But rest assured the company’s traditional dairy and grocery products are included too.

Those interested in the company’s farm family legacy will learn how Vasilios and Aphrodite Haseotes grew Cumberland Farms from a cow and a dream to what today is the largest convenience store and gasoline marketer in the Northeast, run by their grandson, company President Ari Haseotes. The site also has detail on the organization’s longstanding commitment for doing good by giving back to the communities it serves.

“As we set out to recast what today’s convenience store experience should be, we wanted a fast and easy way to update our busy customers about all the changes. We are excited that our new website delivers on that pledge,” said Mr. Ari Haseotes, president of Cumberland Farms Retail Division.


"We're so excited and proud of the launch of the Cumberland Farms retail website”, said John Young, Partner/ Chief Strategist, Full Contact Advertising which designed the site in partnership with MNET. “This initiative represents the foundation of the company's growing digital strategy and rejuvenated brand experience. Simply put, the goal is to foster extraordinary and valuable relationships everywhere customers want to interact with Cumberland Farms. The company is here to serve and hopefully, delight."


About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. Its network of convenience stores across 11 states reflect the values of three generations of providing customers with value, convenience and unparalleled service - whether you're buying a cold ChillZone drink, a hot cup of Farmhouse Blend Coffee or filling the gas tank. Rooted in a family-farm heritage today's Cumberland Farms also has a long heritage of giving back to the communities where it operates. For more information about a Cumberland Farms near you, please visit us at www.CumberlandFarms.com.